Notes
Field notes.
What we've learned building and running companies — strategy, culture, investing, and product.
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AI Coding Agents in Production: What Actually Works in 2026
After a year of shipping real products with AI coding agents, here is where they excel, where they fail, and the guardrails that make them reliable.
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- Productivity6 min read
Managing Context Switching When You Run Multiple Products
Context switching is the hidden tax of a product portfolio. The systems we use to make switching cheap: externalized state, batching, and one-product days.
Aug 20, 2026 - Growth6 min read
Why We Build in Public (and What It Actually Does for Distribution)
Building in public is often oversold. Here is what sharing our numbers and process actually earns us — and the parts of the strategy that are myths.
Aug 18, 2026 - AI7 min read
Automating Customer Support With AI Before You Hire Anyone
How we handle support across a product portfolio with no support team: AI triage, self-serve fixes, and the escalations that still deserve a human.
Aug 15, 2026 - Entrepreneurship6 min read
How Much Does It Cost to Launch a SaaS in 2026? Our Real Numbers
A transparent breakdown of what launching a SaaS product costs our studio in 2026 — infrastructure, tools, AI, and the costs nobody itemizes.
Aug 13, 2026 - Product7 min read
From Idea to Launch in 30 Days: Inside Our Startup Studio Sprint
The 30-day sprint we use to take a validated idea to a live, paying product — week by week, including what we deliberately leave out.
Aug 11, 2026 - Growth8 min read
Programmatic SEO for Indie Products: A Practical Playbook
How small products win search traffic with programmatic SEO — picking the page pattern, clearing the quality bar, and avoiding thin-content penalties.
Aug 8, 2026 - Technology7 min read
The Solo Founder Tech Stack We Use for Every Product (2026 Edition)
The exact stack behind every FGA Labs product in 2026 — and why choosing it once, for everything, matters more than any individual tool.
Aug 6, 2026 - Entrepreneurship6 min read
Micro-SaaS Ideas Are Everywhere. Here's How We Pick Which to Build
Our filter for choosing micro-SaaS ideas worth building: markets we can reach, problems that recur, and products one person can run.
Aug 4, 2026 - Strategy7 min read
How to Validate a Startup Idea in 7 Days (Without Writing Code)
A practical one-week validation process we run before building anything: demand tests, pricing signals, and the kill criteria we set upfront.
Jul 30, 2026 - AI8 min read
Where AI Actually Saves Time (and Where It Doesn't)
An honest audit of where AI earns its keep in daily operations — and the tasks it quietly makes slower.
Jul 8, 2026 - Entrepreneurship9 min read
The One-Person Portfolio: Running Many Bets Solo
How a solo operator keeps a dozen products moving without dropping the ones that matter.
Jun 24, 2026 - Productivity5 min read
Deep Work in a Notifications World
Practical guardrails for protecting focus when everything is designed to interrupt you.
Jun 10, 2026 - AI8 min read
Shipping Faster with AI Coding Agents
What actually changes about your workflow when an agent writes the first draft of the code.
May 27, 2026 - Strategy7 min read
Killing a Product Without Killing Momentum
Deprecating a project is a skill. How to shut one down cleanly and carry the lessons forward.
May 13, 2026 - Growth8 min read
Distribution Is the Product: Marketing as a System
Why a repeatable content-and-audience engine beats another feature, and how to build one.
Apr 29, 2026 - Productivity5 min read
The Weekly Review That Keeps Many Projects Straight
The lightweight ritual that keeps a wide portfolio from turning into chaos.
Apr 15, 2026 - AI6 min read
Prompts as Infrastructure: Treating AI Like a Teammate
Reusable prompts, house style, and context files — investing in AI the way you'd onboard a hire.
Mar 25, 2026 - Strategy6 min read
Pricing Indie Products: Charge Before You're Ready
The case for putting a price on it early, and what charging teaches you that free never will.
Mar 4, 2026 - Culture5 min read
Small Teams, Sharp Scope: How We Stay Lean
Staying small on purpose — tight scope, few dependencies, and the leverage that comes with it.
Feb 18, 2026 - Strategy8 min read
Building Scalable Startups: Lessons from FGA Labs
Key insights from building and scaling multiple ventures.
Jan 15, 2024 - Culture5 min read
Creating a Strong Remote Team Culture
How we keep collaboration and momentum across time zones.
Jan 10, 2024 - Investing6 min read
Our Investment Philosophy: Beyond the Numbers
The qualitative factors behind our portfolio decisions.
Jan 5, 2024 - Technology9 min read
The Future of AI in Business: What We're Betting On
Where we think emerging AI actually earns its keep.
Dec 28, 2023 - Strategy6 min read
Bootstrapped to Success: Our Journey
The trade-offs of building without outside funding.
Dec 20, 2023 - Product6 min read
Product Development: From Idea to Market
How we turn a rough idea into shippable product.
Dec 15, 2023